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SEARCH ENGINE OPTIMIZATION - THE POWER OF THE PERFECT DOMAIN NAME
Finding the perfect domain name (URL) for your website can be a pretty daunting task. There are so many things to consider and after awhile of making a few selections and determining whether or not the name fits for your company, your brand and people will search for it, you end up becoming more frustrated and deeper in query. Here are just a few simple suggestions as well as tools to help you with your domain name search.
1. Domain name and business name congruency
Naming your site after your domain may seem obvious to some of you, but you'll be surprised to learn not every website is named after the domain name even when the webmaster owns the domain name. To help you can use our Domain Name Search Tool to locate the domain which best supports your business.
2. Domain name and business “Branding”
Naming a site after its domain name is important, for the simple reason when people think of your website, they'll think of it by name. If your business name is also your URL, i.e., web address, customers will search for your company by name. For example, when people think of iIntercept Media, they don't have to wonder what web address to type into their browser to get to the website they will type www.iinterceptmedia.com. The name of the site is also the URL.
I know, a number of people seem to think your domain name really must be some generic name like "cars.com" if you are selling cars. But seriously, if you were looking for a car, you'll probably already have some brands in mind, and you're more like to try out things like generalmotors.com or toyota.com rather than just cars.com.
For that reason a domain name which matches your brand name is very important. The very name you use to advertise your product is the name you will want for your domain, because your business name is the first thing people will search for in their browser. It is also the easiest thing for them to remember, and whatever is easily remembered, will be more likely to be tried out than the obscure domain name.
3. Domain name and Search Engine Visibility
Additionally, Search Engine Optimization (SEO) plays an enormous role in domain visibility. Having the correct Search Engine Visibility directing searches to your domain is crucial. For example, iIntercept Media focuses on local target marketing. When performing a Google search for local target marketing you will locate iIntercept Media at the top of the organic (unpaid SEO) search engine results. Those listed above iIntercept Media are businesses paying unbelievable amounts of money for Adwords to be listed at the top of search result pages.
Don't get me wrong, Adwords work! Adwords can be costly however, they do work. At the same time, Proper Search Engine Visibility works just as well. Proper Search Engine Visibility takes enormous amounts of research and cross comparison with your industry competitors and can have you spending all your time creating the perfect online path to your website, business or brand and take you away from running your actual business. You can save money without Adwords however saving time is probably not going to happen.
With iIntercept Media Search Engine Visibility (SEO) you can:
Bring more traffic to your website with Search Engine Optimization
Find the right keywords and places to get your website discovered on search engines so more customers can get to your door.
Easy One-click submission to Google, Yahoo! And Bing
Easily submit your Web page(s) to over 100 leading search engines including Google, Yahoo! And Bing.
Increase your search rankings
Learn what search terms are most often used by people looking for your type of business. Insert these keywords to your page so you can show up when they search.
No technical skills required
We’ll do the heavy lifting and suggest keywords that will attract shoppers to your business. For less than the cost of a cup of coffee and a doughnut you can optimize your website consistently, month-to-month with iIntercept Media Search Engine Visibility.
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iIntercept Media LLC
PO BOX 8464 Scottsdale AZ 85252 US
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