eMarketer Daily Newsletter
By the end of this year, there will be more than 6 million virtual reality (VR) users worldwide, according to data from Deutsche Bank. More companies are looking to harness the power of the technology to reach this rapidly growing user base, and during this month’s Newfronts and Upfronts presentations, Hulu, Fullscreen and the New York Times unveiled their own upcoming VR efforts.
 
 

Media Companies Tap Virtual Reality to Drive Immersive Experiences
 

By the end of this year, there will be more than 6 million virtual reality (VR) users worldwide, according to data from Deutsche Bank. More companies are looking to harness the power of the technology to reach this rapidly growing user base, and during this month’s Newfronts and Upfronts presentations, Hulu, Fullscreen and the New York Times unveiled their own upcoming VR efforts. Read Article

 
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THE ULTIMATE GUIDE TO PROGRAMMATIC BUYING

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Influencers with the Most Followers Don't Necessarily Get the Most Likes
 

Instagram influencers who have the most followers don’t necessarily garner the most “likes” and comments. Research from Markerly revealed that users with fewer than 1,000 followers get more “likes” and comments on average than those with more than 10 million followers. Read Article

 
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DIGITAL MARKETING IN 2016: REDEFINING THE CUSTOMER EXPERIENCE

Digital marketing is changing and if Marketers and CMO's don't adjust their digital marketing strategies accordingly, they will be doomed for failure.

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Smartphone Shipments in China Decreased in Q1 2016
 

Smartphone shipments in China saw a slight decrease in Q1 2016 compared to the same period a year ago, with economic troubles and smartphone market saturation likely to be key factors for the decline. Read Article

 
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Behind the Buzz Surrounding Conversational Commerce
 

One of the big questions in retail for 2016 is whether conversational commerce—commerce based in messaging apps—will match its buzz. This brief will look at reasons why conversational commerce could become a major channel, or why it may not be quite ready yet.

 
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Expectations Rise as On-Demand Services Become Mainstream
 
Andy Kazeniac, director of customer experience at alcohol delivery company Drizly, talks about how the brand keeps up in the fast-moving on-demand economy.
 
An interview with:
 
Andy Kazeniac
Director, Customer Experience
Drizly
 
 

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