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iIntercept Media Blog - The iInterceptor

June 14, 2016

eMarketer Daily Newsletter
The majority of US marketers intend on boosting their budgets for customer loyalty in 2017, according to research. And about 13% said they anticipate significant increases to their programs.
 
 

US Marketers Plan to Invest More in Loyalty Programs by 2017
 

The majority of US marketers intend on boosting their budgets for customer loyalty in 2017, according to research. And about 13% said they anticipate significant increases to their programs. Read Article

 
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eMarketer Webinar: Predictive Marketing and Analytics

Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like.

Reserve my seat.
Smartphones Lead Mobile Bookings for Hotel, Flights
 

The vast majority of mobile hotel bookings are booked via smartphone, according to Q1 data. Mobile airline bookings also lean toward mobile phones rather than tablets. Read Article

 
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eMarketer Podcast: Behind the Numbers

In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy.

Listen now.
China Embraces Cross-Border Ecommerce
 

Cross-border ecommerce is growing in popularity in China. In 2016, more than 15% of the population will make purchases from abroad worth $85.76 billion, according to eMarketer’s first-ever estimates of the consumer trend. Read Article

 
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Native Advertising Unites Brands, Publishers and Agencies
 
Matt Trotta, vice president of agency relationships at BuzzFeed, explains how brand-publisher interactions are now more symbiotic.
 
An interview with:
 
Matt Trotta
Vice President, Agency Relationships
BuzzFeed
US Mobile Commerce Update 2016: Behind the Rapid Growth
 

Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.

 
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