The majority of US marketers intend on boosting their budgets for customer loyalty in 2017, according to research. And about 13% said they anticipate significant increases to their programs. Read Article
Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like.
In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy.
Cross-border ecommerce is growing in popularity in China. In 2016, more than 15% of the population will make purchases from abroad worth $85.76 billion, according to eMarketer’s first-ever estimates of the consumer trend. Read Article
Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.