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4.  Convert Leads to Sales
Leads are segmented into lists in order to quickly send targeted messages through lead nurturing mobile campaigns.

3. Convert Traffic to Leads
Create proven processes which creates attractive offers and calls-to-action which appeal to potential buyers at all levels.

2. Generate More Traffic
By increasing the traffic to your website, you increase the number of opportunities for visitors to turn into leads.

1. Create & Maintain A Powerful Website
An effective website is the hub of all your online marketing and lead generation.

Follow the next Four Steps and you should be on your way capturing the market you target.

A properly executed mobile campaign builds confidence between the consumer and the business:

  • It’s a two-way dialog NOT simply one-way communication.
  • It helps build a relationship vs. “Telling and selling.”
  • It’s less expensive than traditional marketing.
  • It can help customers find you vs. “Buying your way in.”
  • It’s interesting, informative, and valuable NOT irrelevant or intrusive.
  • It’s measurable vs. Difficult to measure.

Check to see if your site is mobile friendly by visiting the mobile friendly test on Google.

  • Font size must not be too small
  • Links/buttons cannot be too close together
  • Viewport must be set correctly
  • Video content must be playable 

According to Google, 92% of Smartphone owners seek local (offline) information while shopping with their mobile phones and 73% of those people took some form of action after searching the internet. Has your website been specifically designed with mobile in mind? Is it ready for the estimated 3 out every 5 Smartphone internet searches in 2015?
The most powerful data shows how people are using smart phones to help search and research competitor’s prices while inside a store before buying a product…and that nearly 100% of smart phone owners search the internet at least once a week.
As smart phones become less expensive and more advanced, more and more people will be upgrading their devices. Therefore, the number of searches performed on mobile phones will also keep skyrocketing.
When a customer searches the web on their smart phone, chances are they have a very different mindset than someone behind a computer screen. Mobile SEO needs to target a set of keywords with this in mind.
Mobile searches are a growing opportunity for businesses and you should reach potential customers in a clear and easy to understand way.

Follow a few simple tips to make sure your website is mobile friendly before executing any advertising campaigns.
Here is a list of factors that will determine whether or not a website is mobile-friendly.

On April 21st, Google launched a new algorithm update which affected search engines on mobile devices. This change was bigger than both “Panda” and “Penguin,” and in just over a week the update was effective globally. Although this did not affect any desktop search engines, it is important to make sure your website is mobile-user friendly.

 Mobile Marketing and Advertising - Google standards - Is your website mobile ready?