Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future. And with today's often-circuitous path to purchase, quantifying the value of mobile marketing and media is complex and difficult. But it's not impossible, according to a new eMarketer report, "The Mobile Attribution Gap: Five Missing Links in Mobile That Make Attribution Harder." Full Article
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Are you on the buy side or sell side of the programmatic equation? How you answer that question likely determines what you think are the most valuable programmatic offerings, according to research. Full Article
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UK retail ecommerce sales are expected to top £60 billion ($99 billion) in 2015, helped by a strengthening economy and impressive growth in smartphone-based buying, according to eMarketer's latest forecasts. Mobile retail sales are doing particularly well. Full Article