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eMarketer Daily
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September 10, 2015

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Closing the Mobile Attribution Gap

Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future. And with today's often-circuitous path to purchase, quantifying the value of mobile marketing and media is complex and difficult. But it's not impossible, according to a new eMarketer report, "The Mobile Attribution Gap: Five Missing Links in Mobile That Make Attribution Harder." Full Article

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[E-Book] 12 Strategies for Improving Online Conversions

Download SiteSpect's new ebook: 12 Strategies for Improving Online Conversions. Learn how to test the elements that are either helping or hindering the online customer experience to reveal not only what works, but also what doesn't work and should be avoided. Download today.


Programmatic Buyers, Sellers Disagree on What's Valuable

Are you on the buy side or sell side of the programmatic equation? How you answer that question likely determines what you think are the most valuable programmatic offerings, according to research. Full Article

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Visit eMarketer at dmexco

Join eMarketer at the dmexco digital marketing exposition and conference on September 16 and 17 in Cologne, Germany. Swing by our exhibition booth for a chance to meet our team and download the latest eMarketer content. Schedule a meeting today

UK Retail Ecommerce Sales to Reach £60 Billion This Year

UK retail ecommerce sales are expected to top £60 billion ($99 billion) in 2015, helped by a strengthening economy and impressive growth in smartphone-based buying, according to eMarketer's latest forecasts. Mobile retail sales are doing particularly well. Full Article

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eMarketer chairman to lead discussion on key digital media trends NEW YORK (August 26, 2015) — eM ...


EVENTS

September 13-16, 2015, Coronado, CA
eMarketer is a research partner of the 2015 iMedia Brand Summit.
September 16-17, 2015, Cologne, Germany
eMarketer will be an exhibitor at the dmexco Conference 2015. Geoff Ramsey will be a keynote presenter. Read more about eMarketer at dmexco and schedule a meeting.
September 23-25, 2015, Miami, FL
eMarketer is a research partner of Festival of Media LatAm.

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