Millennials are the most active video viewers of any US age group. But understanding their video viewing habits can be difficult, thanks to the changing landscape for digital content viewing and shifting time spent with various screens. A new eMarketer report explores what marketers need to know. Full Article
Using Atlas, Tommy Hilfiger executed a successful, cross-device campaign that drove in-store sales. Delivering such a sophisticated campaign and measuring online-to-offline results would have been very challenging without Atlas' people-based marketing solutions.
Read the full case story
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital. Full Article
Personalization is a challenge for retailers, but one with a big potential payoff. Download eMarketer's Roundup of articles, insights and interviews for a look at how retailers are using personalized offers to boost sales and satisfaction across channels for digital shoppers.
Receive my copy.
Fitness is a frequent reason for consumers to be interested in wearables. In Spain, the situation appears no different, with wearable device users selecting smart bands over other alternatives—and emphasizing health monitoring as a reason to buy. Full Article