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eMarketer Daily
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September 2, 2015

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What Are Millennials Up to with Digital Video?

Millennials are the most active video viewers of any US age group. But understanding their video viewing habits can be difficult, thanks to the changing landscape for digital content viewing and shifting time spent with various screens. A new eMarketer report explores what marketers need to know.
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Linking Digital Ads to In-Store Sales for Tommy Hilfiger

Using Atlas, Tommy Hilfiger executed a successful, cross-device campaign that drove in-store sales. Delivering such a sophisticated campaign and measuring online-to-offline results would have been very challenging without Atlas' people-based marketing solutions. Read the full case story


LGBT Baby Boomers Spend Less Time with Social

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital. Full Article

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eMarketer Roundup: Personalization for Retailers

Personalization is a challenge for retailers, but one with a big potential payoff. Download eMarketer's Roundup of articles, insights and interviews for a look at how retailers are using personalized offers to boost sales and satisfaction across channels for digital shoppers. Receive my copy.

Wearables Users in Spain Focus on Fitness

Fitness is a frequent reason for consumers to be interested in wearables. In Spain, the situation appears no different, with wearable device users selecting smart bands over other alternatives—and emphasizing health monitoring as a reason to buy. Full Article

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COMPANY NEWS

eMarketer chairman to lead discussion on key digital media trends NEW YORK (August 26, 2015) — eM ...


EVENTS

September 13-16, 2015, Coronado, CA
eMarketer is a research partner of the 2015 iMedia Brand Summit.
September 16-17, 2015, Cologne, Germany
eMarketer will be an exhibitor at the dmexco Conference 2015. Geoff Ramsey will be a keynote presenter. Read more about eMarketer at dmexco and schedule a meeting.
September 23-25, 2015, Miami, FL
eMarketer is a research partner of Festival of Media LatAm.

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