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5. Promote using traditional media. Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad and Use a two-step approach: (1) capture readers’ attention with the ad, (2) then, refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the “http://” part and including only the www.domain.com portion. Also, place your business card on your website.  If you are handing out business cards and requesting people to contact you it wouldn’t hurt to make your business card in hand reflect the business card online. Consider other traditional media to drive people to your site, such as direct mail, classifieds, (like Craigslist which we will touch on in Part 4), post cards, etc. TV can be used to promote websites, especially in a local market.  Also, don’t forget radio and how radio connects to people. If you are looking for radio advertising, check out Independent Talk Radio KFNX for some awesome deals.

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8. Ecommerce Sites.  Last but definitely not least is the Ecommerce trend.  Ecommerce is emerging across multiple types of social media and provides the ability to view and purchase products with a simple click of a button.  Sites such as Etsy and Polyvore provide aggregate products from different retailers in a single online marketplace.  Etsy however allows small businesses and individual crafters to sell their products without an existing brick-and-mortar location.  Over the past year, Ecommerce essentials have been adopted by many networks including Facebook, Twitter, and Pinterest.  For a list of a few other Ecommerce sites check out Awwwards for a list of best websites from around the world. Today, Millennials are doing the research and making their purchases online. Attracting Generation Y clients can be done by building and online store or at least create an online catalog of products or services.  Pinterest is an excellent solution for branding your products if you do not currently have an online store as part of your website.  If you are looking to create an online store, check out Ecwid or Shopify.  Both offer excellent resources and guides to help you get set up.

Social Media Management

Well…there you have it; the third part of a 5 part series on Mastering Website Advertising.  This is a lot to manage.  Managing social media with Social Media Management Plus is easier.  With Social Media Management Plus you have a social media marketing team to help manage all of your platforms for you. We hope this helps see you soon with Part 4.

7. Media Sharing. This is a very important type of advertising.  The adage, “a picture is worth a thousand words”, is very appropriate when it comes to social media sharing sites such as Flickr and the every growing Instagram.  The pictures you share reveal a lot about how you live, where you go, what you buy and the message you want others to develop about you or your brand.  With social media sharing you are opening a doorway to how you live with just a snapshot.  When creating this article my associates asked me not to forget about two up and coming social connects.  The first one would be similar to the popular Craigslist (which I will touch on in Part 4), and that would be the app LetGo.  This is an awesome selling app which allows people to sell products with a snap of the camera.  Check it out in the Google Play App Store.  Other forms of media sharing would be sites like YouTube and Vimeo which focuses on video which leads me to me to my associates plug about Periscope.  Periscope, which launched in March of 2015, is a live video streaming app owned by Twitter which already cracked the 10 million user mark.

6. Professional Networks. Connecting your website to a professional network is not just about your

website…it’s about your company.  Your business is more than just a website.  You want to be able to

connect what you do to a professional network.  If you are a chef you may want to be connected to The

American Culinary Federation or Chef’s Roll.  Today the professional network of choice would be LinkedIn.  Don’t think of LinkedIn as just your online résumé.  It is not just a resource for finding a career.  Your online reputation, presentation and appearance counts, including your connections on LinkedIn and how you are portrayed on other social media sites so make it count.

In our previous article, Mastering Website Advertising (Part 2) we discussed Directories, Video Marketing, Article Sharing.  This article will cover the type of website promotions from the boom marketing field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings, Facebook Likes, Twitter tweets and more. You should be aware of several types of social media, how they function and the importance of each: (1) Social Publishing, (2) social networking sites, (3) forums, (4) social bookmarking sites (5) traditional strategies, (6) Professional based networks, (7) Media Sharing, (8) Ecommerce sites. Don’t be upset if the distinctions between types of social media tend to blur or melt together, it’s okay; it takes a little time to get use to the distinctions. Remember, social media helps promote your site by sending direct traffic, producing links to your site, and generating awareness.

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4. Ask Visitors to Bookmark Your Site. It seems simple but it works.  Ask visitors to bookmark your site or save it in their Favorites list. Try using a widget called AddThis. When you put the AddThis JavaScript on your webpage, it automatically determines the title and URL of that page. When visitors click the button on your page, they are automatically taken to a page that allows them to choose which bookmarking service they prefer, and then pre-populates the appropriate form with the title and URL of your webpage. Use the AddThis throughout your website, as well as in my newsletters. If you have good content that people want to bookmark, this can generate hundreds of links to your site and significantly raise your rankings. These are web services like StumbleUpon, and Pinterest where users collect content from elsewhere on the Internet, and save it to their account on the platform.

3. Online Forums and Discussion Lists — “old school” social media. The Internet offers thousands of targeted email based discussion lists, online forums, and groups made up of people with very specialized interests. Black Hat World and Warrior Forum are excellent sources for Internet Marketing forums.  Create a free account, learn the rules and start interacting.  You can find some of the best information and deals in their Marketplace for Internet Marketing Solutions. One important reminder, don’t join a community to spam them or talk incessantly about your business. Like any community you must listen, comment, and make a genuine contribution for the good of others. Don’t hog the conversation. Otherwise, your self-serving links and comments will hurt your reputation. Don’t bother with groups consisting of pure spam. Instead, find groups where a serious dialog is taking place. Don’t use aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way and let the “signature” at the end of your email message do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you.

2. Your Social Media Community. Some of the best online communities for business include Facebook, LinkedIn, and Twitter. In addition, you may want to participate in a social bookmarking community in which members share with each other information about websites, articles, or news items that they like (or don’t like). These include Digg, Delicious, and StumbleUpon. Search engine spiders troll these sites looking for links to something new and relevant. You can usually place a link to your website in your profile, but the biggest gain comes when other people mention you (which generates traffic to your site), link to you (which increases your PageRank and brings traffic), or bookmark you (which increases your PageRank and brings traffic).

1. Social Publishing - Blog. Want links to your site? Begin an interesting blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s PageRank. Consistency and having something to say are key factors to advertising online, gaining traffic and increasing potential clients. If you have a blog on a third-party blog site like Blogger, occasionally find reasons to talk about and link to your own domain or configure it to point to your domain name.

Mastering Website Advertising

(Part 3)